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01 Oct 2019
Blog, Hubspot, Hubspot Marketing Hub, Salesforce, Salesforce Marketing Cloud, Uncategorized, Zoho, Zoho MarketingHub, Zoho One
October 1, 2019 noah

Pricing Comparison: Zoho MarketingHub vs Hubspot Marketing Hub vs Salesforce Marketing Cloud

This article is a basic overview of Zoho MarketingHub pricing compared to Hubspot Marketing Hub, and SalesForce Marketing Cloud.

This should not be considered an in-depth comparison of each product, only a pricing overview.

While putting this article together some basic insights came to light. These are my conclusions, feel free to draw your own.

  • Zoho One pricing is very attractive
    • It’s main attraction comes from not only including Zoho MarketingHub Premium features but also the entire Zoho One suite of applications
    • Also the inherent integrations that comes with being apart of Zoho One. Being able to push data around with native connections is very powerful.
  • Hubspot Marketing Hub can get pricey quick when you start to add on leads.
    • The difference in edition pricing it big as well.
  • Salesforce Marketing Cloud has many editions and its hard to navigate.
    • I chose the edition that matches Hubspot and Zoho the closest.
    • Add on contacts/leads gets pricey here as well, costing the most out of all. But their packages start off with 10k leads for all levels, so you have a little bit more room to start out.
    • Feels like you’re paying a premium when you compare features

Zoho MarketingHub

Annual Pricing

STANDARD

$20
for 1000 leads billed per month

PREMIUM​

$40
for 1000 leads billed per month

ZOHO ONE​

ALL EMPLOYEE PRICING
$30
/employee/month​
billed annually

Difference between Standard and Premium?

    • Standard Features

      • Unlimited automated emails
      • Number of visitors = 2 * lead count
      • Touchpoints
      • Complete lead management
      • Website behavior tracking
      • Website goals and events
      • Basic pre-built journey templates
      • Basic lead journeys with reports
      • Custom journey goals
      • Lead path tracing in journeys
      • Lead scoring
      • SMS marketing
      • Marketing planner
      • Survey campaigns
      • Webinar promotions
      • Event promotions
      • E-commerce marketing

    • Premium Features

      • Everything in Standard+
        • Smart pop-ups and OnSpot forms
        • Website missed goals
        • Site purchase abandonment
        • Web application tracking
        • Alias domains and IP filtering
        • Lead attribution reports
        • Custom lead tags
        • Lead stage classification
        • Advanced pre-built journey templates
        • Advanced journeys with reports
        • ROI measurement
        • Multi-product management
        • Product cross-sell and up-sell
        • URL shortening with custom domains
        • Smart links and App links
        • E-commerce journeys and workflows
        • Store abandonment notifications
        • Inbox previews
        • Email signature campaigns

         

  • Zoho One includes Premium Features plus

    • 500 leads/org
      500 leads/employee
    • Includes all Zoho One applications

 

Add-on Leads Pricing

  • 10,000 leads – $60 / month / billed annually
  • 50,000 leads – $160 / month / billed annually
  • 100,000 leads – $272 / month / billed annually

HubSpot Marketing Hub

Starter

Includes 1,000 contacts
Starts at
$50
per month

Professional

Includes 1,000 contacts
Starts at
$800
per month

Enterprise

Includes 10,000 contacts
Starts at
$3,200
per month

Difference between Starter, Professional and Enterprise?

Starter

HubSpot CRM plus:
CAPTURE & CONVERT LEADS

  • Ad management
  • Live chat
  • Conversational bots
  • Forms
  • Pop-up forms

UNDERSTAND YOUR LEADS

  • Contact website activity
  • List segmentation

ENGAGE YOUR LEADS

  • Email marketing
  • Ad retargeting

Professional

Starter plus:
AUTOMATE & PERSONALIZE YOUR MARKETING

  • Marketing automation
  • Smart content

GET FOUND ONLINE

  • Blog & content creation tools
  • SEO & content strategy
  • Social media

OPTIMIZE CONVERSION RATES

  • A/B testing
  • Landing pages
  • Calls-to-action
  • Video hosting & management

MEASURE REVENUE

  • Website traffic analytics
  • Campaign reporting
  • Attribution reporting
  • Custom reporting

Enterprise

Professional plus:
MANAGE YOUR TEAMS & BRANDS

  • Content partitioning
  • Hierarchical teams
  • Single sign-on
  • Social permissions
  • Additional domains
  • Email send frequency cap

EXTEND THE PLATFORM

  • Calculated properties
  • CMS membership

ANALYZE WITH FULL CONTROL

  • Filtered analytics view
  • Events API

Add-on Contacts Pricing

  • Starter – 1,000 contacts included. Starts at +$20/month per 1,000 additional contacts.
  • Professional – 1,000 contacts included. +$50/month per 1,000 additional contacts.
  • Enterprise – 10,000 contacts included. +$10/month per 1,000 additional contacts.

SalesForce Marketing Cloud

Pardot B2B Marketing Automation Pricing

Growth

$ 1,250
USD/month/up to 10,000 contacts

Plus

$ 2,500
USD/month/up to 10,000 contacts

Advanced

$ 4,000
USD/month/up to 10,000 contacts

Difference between Growth, Plus and Advanced?

Growth

  • Lead Generation, Qualification, and Management
  • Email Marketing and Personalization
  • Marketing and Sales Intelligence

Plus

Growth features plus:

  • Advanced Automation, Personalization, and Qualification
  • Advanced Analytics and Reporting

Advanced

Plus features plus:

  • Business Units
  • Artificial Intelligence for Marketing and Sales

Add-on Contacts Pricing

Starting at
$100
USD/10,000 contacts/month*

1st Avenue CRM is a Zoho Authorized Partner and is one of the top consulting firms in the industry. We provide this content freely and welcome your feedback. Should you need help digging deeper than this article provides or need help with your Zoho deployment, you are welcome to reach out to us at info@1stAvenueCRM.com .

Best Regards,

Noah Johnson
1st Avenue CRM
512.333.4422 | noah@1stAvenueCRM.com

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